Attendances even in League 1 are increasingly representing a smaller proportion of turnover. In addition, the āfag packetā maths often overlook that for starters that 20% of the ticket revenues go straight to HM Treasury in VAT. They also overlook that Argyle have a high rate of concessions, both old and young that also reduce the net ticket revenue. The AFT published some figures in 2012 (see link below) that showed less than half of the 4,500 āmembersā were full price season tickets.
Martyn Starnes was on the record a few years back as saying the average net revenue per ticket was around Ā£11. If you say that since then, with some annual price increases that has increased to a net figure of around Ā£13 that would be a reasonable assessment.
Taking our average attendance as 6,915 in our first season out of administration in 2011/2012 we increased in to 10,413 last season ā an increase of around 50% in six seasons. That average equates to an increase in net revenue of 3,498 x 23 (home League games) x Ā£13 (average net ticket revenue). That totals an increase in net gate revenue of Ā£1,045,902. So an attendance
increase over six seasons of around 50% equates to just over Ā£1m in additional net revenue to
the Club.
We can speculate how much the wage bill may have increased over those six seasons but for certain other costs would have risen and eaten away at the increased net revenue, without taking into account any of the grandstand redevelopment costs and catching up with much needed maintenance and improvement of other facilities.
Where the Club have definitely underperformed is in net transfer income and unbudgeted Cup run income over the last six seasons (Liverpool and the sale of the likes of Hourihane, Nelson and Purrington aside). We have not produced many young players into the first team. Neither have we improved players for resale at enhanced value. We also have underperformed in terms of hospitality income but this is now being addressed although the net benefits may be a little way off.
Many other League 1 clubs have benefitted from significant transfer income and the financial returns of lucrative cup runs without substantively relying on attendance income. I think we rank seventh on attendances but may have underperformed relatively on the other measures.
In addition, we are providing additional capacity and a massively improved facilities and hospitality offer as well as playing catch up on necessary measures such as the floodlights, the pitch, the ātannoyā system plus I am sure a myriad of other unseen items.
The path to sustainability (income matching expenditure) is a painstaking one and is certainly not dependent solely on attendances but we are doing OK. Thankfully, we have an owner willing and able to fund us through this unsustainable period and communicate openly as the current guardian of the Club. The areas for improvement have been identified and openly expressed. We just have to ensure that we fully commit to them.
https://www.argylefanstrust.com/2012/09 ... mberships/