I've yet to visit but keep forgetting it's there.
Does it advertise or market itself much ?
I think so, it got a LOT of national and international attention when it opened. Then well publicised exhibitions since, and continuing good reviews.
Surprised to see the thread title as my impression is that it’s been a roaring success, to be honest.
Museum visitor numbers exceed expectations - BBC News
The Box museum and cultural centre had 40,000 more visitors last year than the year before.
www.bbc.co.uk