Because he, like Ridsdale, like Heaney, like Suroy, like Toddy, like Stapes, like Wrathall, like Kagami, like all the other shonky so called businessmen we seemed to have attracted they are convinced they are infallible saviours of the universe who are simply incapable of making an error.
Piffling little things like exposed lies, lapsed payments, false promises, unpaid creditors and the continuing suffering of staff and their families are mere background white noise to the sound of "we are the champions" blaring out in their heads.
They will, until their last breath fully believe they did nothing wrong and were saviours. We until our last breaths however know they are absolute c***s.