whilst on the announcements do seem good news for the club i wonder if the club should not have just one eye on the future.
The Hallett era aspiration is to be a sustainable championship club. I am not sure there are any of those at present so a stiff target to meet.
Of more concern is the rising level of costs at the club. Yes the cash put in by Mr Hallett and the new US investment firm is great but these fund the capital cost of the facilities being created. In order to be viable in league one, let alone sustainable in the championship the rising level of operational costs have to be met from operational income such as gate receipts, hospitality, sponsorships, TV monies etc.
I wonder how far apart these costs and incomes are currently let alone in the future? We all recall what happened last time we tried to 'keep up' in the championship and i suspect we should keep reminding ourselves of this as a warning not to over stretch the club which time has shown has limited capacity which is unlikely to grow by much, irrespective of any on the field success.
Staff, directors and chairmen come and go on a regular basis. I just hope when the current crop move on they leave behind them a club which is viable and not saddled with crippling debt by chasing the dream unrealistically.
The Hallett era aspiration is to be a sustainable championship club. I am not sure there are any of those at present so a stiff target to meet.
Of more concern is the rising level of costs at the club. Yes the cash put in by Mr Hallett and the new US investment firm is great but these fund the capital cost of the facilities being created. In order to be viable in league one, let alone sustainable in the championship the rising level of operational costs have to be met from operational income such as gate receipts, hospitality, sponsorships, TV monies etc.
I wonder how far apart these costs and incomes are currently let alone in the future? We all recall what happened last time we tried to 'keep up' in the championship and i suspect we should keep reminding ourselves of this as a warning not to over stretch the club which time has shown has limited capacity which is unlikely to grow by much, irrespective of any on the field success.
Staff, directors and chairmen come and go on a regular basis. I just hope when the current crop move on they leave behind them a club which is viable and not saddled with crippling debt by chasing the dream unrealistically.