Sometimes you invest what you can afford, making incremental steps towards the end goal. You might draw an analogy with the playing squad as well. I’m sure the custodians would have been fully aware of capital outlay, projected cashflow, managed debt etc. etc. and made the most suitable choice for the time. Have to say I’ve never been a huge fan of its appearance, but the lower level facilities have made the club appear more professional while creating supplementary revenue streams. Now with the new investment we can build on what we have (again, much like you would with a playing squad) - it may not look the best to some but the end result will improve.
Of course some would like to have seen a big bang approach, which is somewhat paradoxical when that type of investor is often the one most fans don’t want.
Sometimes, oftentimes in fact, incremental growth is best.