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In case you’re really interested Bryan (I suspect you may not be), a simplified description of digital insights is a toolset that allows companies (mainly) to see how consumers interact with their website or other digital offering. It allows you to see what works, what doesn’t, what’s popular etc. as well as potentially integrating to other products. Ultimately it means you can personalise and tailor the consumer experience. In a basic analogy think about the way supermarkets lay out their products in store but this is happening in the digital world with much more complexity and personalisation.
That’s my retired ex-IT company employee understanding - though admittedly not in digital insights.
Quite why they’re trying to flog this apparently differentiated solution to a bunch of footie fans is of course another very valid question.
Perhaps the ads people need some digital insights?